Good for Parents,
Good for the Planet

Our Story

Secondhand shopping can feel overwhelming. And for parents, it often ends up more stressful than it’s worth. Hours of scrolling. Endless back-and-forth with sellers. Items that turn up unclean, unsafe or not as described. And the wasted weekends driving across town just to collect them.

That might work for some items like clothes or books, but when it comes to baby gear, parents need more peace of mind. Safety, cleanliness and reliability matter - and existing platforms just don’t deliver.

That’s why we started Rekiddle: to make buying and selling preloved baby equipment as easy and safe as buying new. Every item is carefully inspected for functionality, cleaned for immediate use and delivered to your door - ready to be loved again.

Our Mission

Do Good for Parents and the Planet

We’re keeping baby gear in use and out of landfill by making resale easy, safe and sustainable. Every year, millions of prams, high chairs and carriers are discarded after just a few months of use - creating a huge waste problem for the planet and an unnecessary financial strain on families.

Rekiddle helps parents shop and sell smarter, without the usual compromises on quality, safety or trust. By making resale simple and seamless, we’re making secondhand the easy, natural choice - so families can save money, reduce waste and lighten the footprint of early childhood.

  • Trusted by Parents

    Every item is tested for quality and functionality

  • Ready for Use

    Products are sanitised with eco-friendly, child-safe disinfectants

  • Fast UK Delivery

    Wherever you are, the best baby gear finds its way to you - fast

  • 14-Day Returns

    Because parents don't have time for surprises - return it within 14 days if it's not right

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